Norte Salud is a Psychonutrition office that works with dietitians-nutritionists and psychologists from a comprehensive approach (nutrition, psychology and exercise).
They considered that their previous corporate image didn´t represent them and for this reason it was redesigned, creating a corporate image more aligned with the work they currently do.
Two ideas are reflected in it:
1. ORIENTATION: Using a compass and referring to the name of the company.
2. HEALTHY FOOD: Using an apple as a universal symbol and winking at its old image.
These graphic elements have been used in a cleaner and more professional way, improving the visibility of the logo.